Our Story
More than a beauty supply — we're your community.
Radiant. Affirming. Community-rooted.
For over twenty years, Angels Beauty Supply has been a Liberian-owned home for the Twin Cities beauty community. We treat every woman's hair as her crown and glory — beauty supply as a sacred everyday ritual, never just a transaction.
The Founder
From Liberia to the Twin Cities — a 20-year legacy of beauty & belonging.
"Beauty isn't just about how you look — it's about identity, culture, and the confidence to show up as your authentic self."
Over twenty years ago, our founder brought a deep passion for beauty, community, and entrepreneurship from Liberia to the heart of the Twin Cities. What started as a dream to support local stylists has grown into one of Minnesota's premier independent, African-born, and Liberian-owned beauty supply hubs.
We've stood side-by-side with Twin Cities salon owners, independent braiders, barbers, and beauty enthusiasts through two decades of change. Trends come and go — the crown remains.
What We Stand For
Five promises we keep every single day.
Empowerment
Every product, every conversation designed to lift you up.
Beauty in Every Texture
4C to 1A — we celebrate the full spectrum.
Confidence
Because walking in beautiful means walking out unstoppable.
Community
Rooted in the Liberian diaspora, grown by Twin Cities neighbors.
Excellence
Only the brands we'd trust on our own crown.
Our Journey
Two decades. One community.
2004
Chapter 01
The doors open
Our founder brings her passion from Liberia to Richfield, MN.
2009
Chapter 02
Pro program launches
Twin Cities stylists get a true independent distributor.
2015
Chapter 03
Community hub
The store becomes a meeting place for braiders, barbers, and brides.
2021
Chapter 04
Online store
Angels ships salon-quality beauty across Minnesota.
Today
Chapter 05
A 20-year legacy
Still independent. Still Liberian-owned. Still yours.
You are beautiful. We've got you.
Come visit us